The "Start-up Campania" project, promoted by the Chamber of Commerce of Salerno and implemented by the Department of Management & Innovation Systems (DISA-MIS) of the Università degli Studi di Salerno, was substantiated in a training course aimed at young people wishing to undertake an entrepreneurial activity. Two business ideas were then selected at the end by the 20 young people who took part in the classroom training. Starting from these embryonic ideas, the respective creators, led by a tutor, developed a business plan.