Research | Projects
Research Projects
EVOLVING CONSUMER-BRAND RELATIONSHIPS: THE IMPACT OF DIGITAL TRANSFORMATION AND METAVERSE-ENABLING TECHNOLOGIES ON BRAND ENGAGEMENT AND CO-CREATION
| Department | Dipartimento di Scienze Politiche e della Comunicazione/DISPC | |
| Principal Investigator | VOLLERO Agostino | |
| Funding | University funds | |
| Funders | Università degli Studi di SALERNO | |
| Cost | 2.130,89 euro | |
| Project duration | 25 November 2024 - 25 November 2028 | |
| Research Team | VOLLERO Agostino (Project Coordinator) PICIOCCHI Paolo (Researcher) SIANO Alfonso (Researcher) |
