International Teaching | STATEGIC RELATIONSHIP MANAGEMENT
International Teaching STATEGIC RELATIONSHIP MANAGEMENT
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cod. 0212700167
STATEGIC RELATIONSHIP MANAGEMENT
| 0212700167 | |
| DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS | |
| EQF6 | |
| BUSINESS MANAGEMENT | |
| 2024/2025 |
| YEAR OF COURSE 1 | |
| YEAR OF DIDACTIC SYSTEM 2023 | |
| SPRING SEMESTER |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 5 | 15 | LESSONS |
| Objectives | |
|---|---|
| GENERAL AIM THE COURSE AIMS TO ANALYZE THE MAIN CORPORATE CHARACTERISTICS AND PRACTICES RELATED TO THE MANAGEMENT OF RELATIONSHIPS IN DYNAMIC, DIGITALIZED AND COMPETITIVE CONTEXTS. TO THIS END THE STRATEGIC ROLE OF RELATIONSHIPS IS ANALYZED BY CONSIDERING BOTH BTB AND BTC MARKETS. KNOWLEDGE AND UNDERSTANDING THE STUDENT WILL ACQUIRE THE KNOWLEDGE RELATED TO THE ABILITY IN SUPPORTING BUSINESSES TOWARDS THE BUILDING AND MAINTENANCE OF SOLID RELATIONSHIPS WITH CRITICAL STAKEHOLDERS IN ORDER TO ACHIEVE SUSTAINABLE COMPETITIVE PERFORMANCE. ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING THE ACQUIRED KNOWLEDGE WILL BE USEFUL TO OPERATE IN DIFFERENT TYPES OF ORGANIZATIONS, HOLDING MANAGERIAL ROLES AND RESPONSIBILITIES OR TO CARRY OUT CONSULTANCY ACTIVITIES ABOUT THE DESIGN AND IMPLEMENTATION OF EFFECTIVE RELATIONSHIP STRATEGIES. |
| Prerequisites | |
|---|---|
| NONE |
| Contents | |
|---|---|
| THE COURSE ANALYSES THE FOLLOWING MACRO-ISSUES: -AN OVERVIEW OF RELATIONSHIP THEORIES (4 HOURS) -FROM RELATIONSHIPS TO RELATIONAL CAPABILITIES (2 HOURS) - OPEN BUSINESS MODEL (3 HOURS) -THE NETWORK PORTFOLIO STRATEGY (2 HOURS) -THE MAIN TECHNIQUES AND DIGITAL TOOLS TO MANAGE NETWORK RELATIONSHIPS (2 HOURS) -THE MAIN EFFECTS OF RELATIONAL STRATEGIC MANAGEMENT ON THE COMPETITIVE ADVANTAGE (2 HOURS) |
| Teaching Methods | |
|---|---|
| THE COURSE IS ORGANIZED INTO A SINGLE MODULE AND WILL BE CARRIED OUT THROUGH LECTURES IN ENGLISH (15 HOURS). SOME SPECIALIST SEMINARS MAY BE PROVIDED AS PART OF THE LECTURES. THERE IS NO OBLIGATION TO ATTEND EVEN IF ATTENDANCE IS STRONGLY RECOMMENDED TO ACHIEVE THE TRAINING OBJECTIVE. |
| Verification of learning | |
|---|---|
| THE LEARNING VERIFICATION WILL BE CARRIED OUT AT THE END OF THE COURSE WITH FINAL EXAM. THE ASSESSMENT WILL BE EXPRESSED IN THIRTIETHS. THE EXAM INCLUDES AN ORAL EXAM WHICH CONSISTS OF A DISCUSSION LASTING NO MORE THAN 20 MINUTES ON THE TOPICS COVERED DURING THE COURSE. THE ORAL TEST IS AIMED AT DEEPENING THE LEVEL OF THEORETICAL KNOWLEDGE, THE AUTONOMY OF ANALYSIS AND JUDGMENT, AS WELL AS THE STUDENT'S PRESENTATION SKILLS, |
| Texts | |
|---|---|
| DONSLDSON AND O'TOOLE, STRATEGIC MARKET RELATIONSHIPS. FROM STRATEGY TO IMPLEMENTATION, WILEY & SON, 2007 ALTERNATIVELY CIASULLO MARIA V., SERVICE INNOVATION IN (ECO)SYSTEM VIEW. TOWARDS A CIRCULAR PATH OF CO-INNOVATION. TORINO G. GIAPPICHELLI, 2018 |
| More Information | |
|---|---|
| DONALDSON BILL AND O'TOLLE TOM: STRATEGIC MARKET RELATIONSHIPS: FROM STRATEGY TO IMPLENETATION, JHON WILEY & SONS, LTD, 2007 |
BETA VERSION Data source ESSE3
