SERVICE SCIENCE AND SERVICE SYSTEMS

International Teaching SERVICE SCIENCE AND SERVICE SYSTEMS

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0323200012
DEPARTMENT OF POLITICAL AND COMMUNICATION SCIENCES
EQF7
DIGITAL MARKETING
2024/2025

OBBLIGATORIO
YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2024
SPRING SEMESTER
CFUHOURSACTIVITY
945LESSONS
Objectives
Knowledge and Understanding:
The main objective of the course is to provide students with the necessary theoretical knowledge and practical skills to understand the concept of Service, what Service Science aims to study and deepen, and the nature, functioning, and evolution of Service Systems. By the end of the course, the aim is to equip students with knowledge and skills related to:

The emergence and evolution of Service Science (SS) and the development of Service Science, Management, Engineering, and Design (SSMED) as a multi-disciplinary proposal for the study, analysis, and understanding of Service Systems in various fields of knowledge.
The exploration of the convergence of languages and interpretive frameworks that have led to the definition and updating of the fundamental premises of Service Science.
The definition of Service Systems and the role of technologies, information, organizations, and people in their management and development over time into Smart Service Systems (SSS).
Researching and discovering the infinite application fields of SSS (both known and unknown, combined), the real meaning of the concept of smartness, and its application in the real world today.
Applying Knowledge and Understanding:
Through a combination of theoretical insights, exercises, and real case studies, students will acquire knowledge of theories, tools, and techniques for designing, organizing, managing, and possibly rethinking Service Systems in various application fields (Healthcare, Transportation, Tourism, Public Administration, Entrepreneurship).

Autonomy in Judgement:
Students will be able to distinguish successful Service Systems capable of continuing their activities over time (through adaptation, transformation, and restructuring processes) from temporary or short-term ones, learning how to understand what interventions are needed, how, and when.

Communication Skills:
The course aims to provide students with the ability to communicate information, ideas, and solutions correctly regarding the proposition and development of specific innovative Service Systems or the consolidation of existing ones, using dedicated communication techniques to spread the right collective awareness.

Learning Skills:
Students will be able to identify solutions to specific problems by deepening their knowledge through research from the most suitable sources.
Prerequisites
None
Contents
The course (45 hours - 9 ECTS credits) will cover the following topics:

Service Science (SS) and the development of Service Science, Management, Engineering, and Design (SSMED), as a multi-disciplinary proposal for the study, analysis, and understanding of Service Systems in various fields of knowledge (10 hours).
In-depth exploration of the convergence of languages and interpretive frameworks that have led to the definition and updating of the fundamental premises of Service Science (10 hours).
Definition of Service Systems and the role of technologies, information, organizations, and people in their management and development over time into Smart Service Systems (SSS) (10 hours).
Researching and discovering the infinite application fields of SSS (both known and unknown, combined) (10 hours).
Real meaning of the concept of smartness and its application in the real world today (5 hours).
Teaching Methods
The course consists of frontal lessons during which continuous interaction with students will be encouraged, with a total duration of 45 hours (9 CFU).
Verification of learning
The achievement of the teaching objectives will be certified through the passing of an exam graded on a scale of thirty. The exam will consist of an oral interview focused on deepening the topics covered in the course and the student's comprehension of them. In particular, it will involve a discussion based on at least three questions and topics outlined in the course syllabus, aimed at assessing the student's level of knowledge, comprehension, and proficiency in presenting the material, considering aspects such as clarity of expression, logical-deductive abilities, synthesis, argumentation, and independent judgment.

The minimum grade (18) is assigned when the student demonstrates fragmented knowledge of the theoretical content of the course and a limited ability to contextualize it.

The maximum grade (30) is awarded when the student demonstrates comprehensive and thorough knowledge of the theoretical content and the ability to autonomously make conceptual connections among them.

The highest distinction is granted when the student exhibits significant mastery of the theoretical content, the ability to articulate arguments with appropriate language proficiency, and the capability to autonomously contextualize the material even in contexts different from those presented by the instructor.
More Information
Teaching material will be provided during the course.
  BETA VERSION Data source ESSE3